1012. A Day in the Life: What's It Really Like to Be a Customer Acquisition Expert?

“A few years into my job at one of the top health clubs in New Jersey, I got a package in the mail–a direct response, long-copy marketing letter if you will, that was offering a home-study program for fitness professionals to teach them the basics of marketing. I knew absolutely nothing about advertising and marketing, but this approach intrigued me. I immediately ordered it and a few days later received this massive home study kit–a bunch of binders, folders and diskettes. I started reading through it all and was absolutely blown away! I became instantly enamored of the idea of being able to create a single marketing message that generates hundreds or even thousands of sales without having to generate brand new sales presentations. I began using everything that I was learning about these marketing techniques in the health club where I was employed and over 12 to 18 months, I became the poster child for breakthrough marketing in the entire club. Soon after, on my own time, I took these powerful marketing principles and created a marketing program for massage therapists. That was my first step into the world of being an entrepreneur. A couple of years later, after I had more thoroughly developed my skills and expertise in both my day-job and my side gig, I realized that my true dream wasn’t built around merely making a comfortable income, but mainly it was about autonomy. So, I set out on my own.”

Todd Brown is considered the #1 authority on engineering profitable customer acquisition campaigns, and the creator of the renowned E5 Method. He is one of the most sought-after marketing experts other experts go to when they need help with their own business. With clients in over 64 different countries, operating in over 71 different mass and niche markets, Todd has helped his students engineer more six and seven-figure marketing campaigns than any other expert online today. His list of coaching students, consulting clients, and subscribers reads like a Who’s Who of A-List Entrepreneurs. His Agency has created the promotions behind some of the biggest direct response marketers and companies online today.