557. Expert Interview: Gen Z – Everything You Need to Know and Why

Generation Z is already impacting every facet of life: the workplace, how businesses present and sell products, and even what products businesses present and sell. “We are just starting to get a sense of what the workplace is going to look like and what companies and their products need to look and feel like. For example, I read a statistic that 90% expected to spend less than three years in a position.” The general trend for them in terms of thinking about work life is that they want balance in their lives and to pursue things that aren’t necessarily material or financial, even more than the Millennials. They are more likely to pursue fitness, health and the environment, for example. In Steve’s opinion, “It is probably going be the greatest generation we’ve seen.”

• Partially due to technology allowing people to connect and partially due to travel having become available to more people, this will probably be the most cross-cultural generation of our time. When Julian Krinski Camps and Programs brings students from 47 countries together, they look at each other as peers.
• Those in Generation Z want to work for companies that have the same sets of passions and desires and cares that they do. However, this generation is more likely to gravitate toward self-started businesses than any before it.