953. West Point Veteran Captures the Power of Stories

When his business as a tour guide in NYC began to take off, he realized, “This is what I loved about the Army and leadership and the chaotic and uncertain nature of Iraq. I was finding the risk was there again in entrepreneurship. And it was only financial risk, which can be quite stressful, but it is not life and death.”

Samuel. P. N. Cook is the founder and creative director of James Cook media, a documentary filmmaking marketing agency. He is also the creator of the story funnel software, which helps business owners tell their story online.