116. Marketing Messages with Integrity

As long as I can remember I’ve been drawn to the written word, marketing and advertising. As a 4-year old in rural northern California, watching cartoons and commercials, I found myself thinking I could do better than that.” As soon as I could write, I began to write what I called bad poetry.”

Lisa went to college awhile—working as advertising manager for the college newspaper—but dropped out and began helping nonprofits with marketing and advertising. She went on to become a certified radio marketing master. “I ended up jumping right into my career because that’s what fueled the fire.”

“Not everyone shares all the pieces of the online marketing puzzle. Sometimes people are only selling pieces of the dream, selling hope. I bust through all that and let people know what the truth of the matter is. I understand that for true success I have to stand by my brand promise.”

The Four Agreements: A Practical Guide to Personal Freedom (A Toltec Wisdom Book), by Don Miguel Ruiz

Purple Cow: Transform Your Business by Being Remarkable, by Seth Godin

The Aladdin Factor, by Jack Canfield and Mark Victor Hansen

Wonder Women: How Western Women Will Save the World, by Jessica Eaves Mathews and Phil Dyer

Engage!: Your Step By Step Guide To Creating A Workplace That You, Your Co-Workers, and Your Customers Love!, by Karin Volo and Sergio Volo

“I use the web as a connection tool. I marry online with offline and focus on relationship building.”