173. Helping Entrepreneurs Set Up the “Nuts and Bolts Side of Their Businesses”
Karen Repoli
Since preschool Karen Repoli has loved reading, writing and storytelling. Since 2007 her company, HIT Virtual, helps entrepreneurs meet their goals via content marketing. She’s authored several books, eBooks and white papers and blogs on Examiner.com, which reaches 37 million unique visitors a month.
How Did You Start Using Your Talents?
“I got my B.S. in recreational therapy and for 3 years worked with emotionally disturbed children. The work was gratifying but utterly stressful. Out of the blue a friend asked me if I’d help manage the office of his small company. I had no direct experience but I had the skills for the work and I did it successfully for 15 years.”
The Most Impactful Turning Point?
“I had been assistant office manager of a middle-sized company for 3 years. My husband became deathly ill and I had to be with him 24/7. Although I had accrued personal time and vacation time my supervisor demoted me for my absence. I knew then that it was time to go out on my own. I started my personal assistant business and never looked back.”
The Most Powerful Lessons Learned?
“I think far too often people start a business with rose-colored glasses—they think they’ll make money right away. Gallup tells us 50% of all U.S. businesses fail the first 5 years. You have to plan for setbacks and not get discouraged. It helps to have an ally to talk to that will help you work through those times.”
On Her Bookshelf
Think and Grow Rich, by Napoleon Hill
Top Tools on Her Browser
WordPress
Hootsuite
Latergram
Connecting With Karen Repoli
Facebook: Hit Virtual
Twitter: @karenrepoli
LinkedIn: linkedin.com/in/hitvirtual
