865. Re-evaluating Her Zone of Genius to Build Her Ultimate Business

Jennifer Allwood

“About three months into running my own business full time, I landed one of my first jobs in a $1 million home that literally had a secret room behind a bookcase. And what’s fascinating is now in my own home I have a secret room behind a bookcase. It’s funny how things work out.”

Jennifer Allwood, a passionate cheerleader of women, adds biblical truth to the modern day “dream big” mantra. Her no-nonsense approach to doing things you are scared to do and saying yes to God is helping women everywhere build the life and business of their dreams. When she’s not coaching her nearly 3,000 clients each month, she’s living the dream in Kansas City with Mr. Magic (her husband, Jason) and their four wild kiddos—Noah, Easton, Ava Grace, and their new bonus kiddo, Ariana. Oh, and their Goldendoodles, Stella and Lola, the best dogs on earth.

The Most Impactful Turning Point?

“I got laid off from that job. And I boohooed for a couple of days because I couldn’t believe that they would let me go. But in retrospect, it was one of the best, pivotal moments of my life because I remember thinking, ‘Okay, now the logical, responsible thing to do–and I’ve always been very responsible–is to go out and apply for other jobs,’ But then there was this tiny part of me that said, ‘I wonder if this would be an opportunity for me to really try my hand at this painting company?’”

The Most Powerful Lessons and Experiences?

1. You can have the greatest business or product or service or course on the planet, but if you don’t know how to position it on the internet for people to find it, you’re not going to make any sales. I know so many creative women in particular who are artists or makers or designers or DIYers, and they are so stinking talented. But they don’t know how to show people what they do and therefore they end up, a lot of times, sitting in a cubicle like I did, going back to a day job like I did, because they just can’t figure out how to get what they offer in front of the world.

2. The challenge for most people is figuring out where is the intersection of 1) what they love to do, 2) what they are also really good at doing, and 3) what will people legitimately pay for.

3. Most people are passionate about more than one thing. This means you can look at your different passions to figure out which one or ones also meet the criteria of something that you are good at and that people will pay for.

4. A lot of times people just don’t know how to monetize what they love to do. There is no sense in starting a business unless you learn how to market it or pay experts to do it for you. Plan for this upfront.