79. Guiding Business Based on Practical Behavioral Intelligence

After 10 years as an accountant, Hugh created a financial services business. It was lucrative, but he felt miserable. He started seeing how people’s decisions and behavior were often “hard-wired.” The light bulb came on. “I could re-invent financial services to be human-centered and educational, not just a transaction and commission.”

The moment when Hugh trusted his idea of a human-centered, behaviorally focused financial company enough to leave his native Sydney, Australia, and move to the U.S. was crucial. “It was passion-driven,” he says, “something significant.” Leaving his business network behind, he arrived with little more than a bank account.

“I’ve looked at how my own personality evolved; at one level I’m a very results-driven, bottom line person, but there is a sensitive side to me as well, which helps me build relationships. I think what I’ve learned is to align the two,” Hugh observes. Self-knowledge was the first step.

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