566. Expert Interview: How to Tell Your Time What to Do

Helene Segura

Helene Segura, author of two Amazon best-selling books, has been the featured organizational expert in more than 150 media interviews. In her time management keynotes and workshops, she shares her mind-bending framework for decreasing interruptions, distractions and procrastination so that companies can spend more time generating revenue. On weekends, she can be found sneaking adult beverages onto the lawn bowling court. Helene Segura’s newest book is “The Inefficiency Assassin: Time Management Tactics for Working Smarter, Not Longer.”

How To Tell Your Time What To Do

If you know anybody who has ever uttered the words, “I wish I could do that but I don’t have time,” that is who this interview is for. It might be an entrepreneur who is just starting out, or maybe someone who has owned their own company for 10 years and is super successful, but doesn’t have enough time. Or, maybe you’re a person who feels like a chicken running around with its head cut off. Or, maybe you work for a company and you feel like the work is never-ending, that there is never enough time in the day to finish everything. That’s who this program is for today.

Why Is This Important?

Using the Central Intelligence Agency (CIA) as a framing acronym, and the examples of secret agent 007 James Bond, and even the Watergate plumbers, today’s expert zeroes in on time leaks and plots that prevent us from successfully managing time to our benefit. In her CIA example, “C” stands for create clarity. “I” means to implement structure and flow, and “A” reminds you to assemble your team rather than try to do it all alone.

What Are the Key Lessons Learned Here?

“Before you go out and buy anything related to time management for getting organized, it is absolutely critical that you sit down and write down your priorities, then make sure you post them where you will see them every day. They can be in your phone, displayed on your tablet, or on a sticky note posted to your bathroom mirror. This is absolutely critical as a first step in telling time what to do instead of letting time plot against you.”