415. Expert Interview: Why Live Events Matter

“I’ve never finished a single online summit I’ve ever enrolled in, because I press the pause button, go and do something else, and forget to return. I think that’s a major drawback of an event being online and pre-recorded, where I can come and go as I please. On the other hand, when I show up in person at a conference, even when I don’t have to fly there or even stay in a hotel, when I walk into the event, I’m there. They have my undivided attention and I’m there in my seat for the duration. So, I learn more, personally, and I can make the kind of personal relationships in person that I can’t make in a virtual Summit.

There are many advantages to hosting and attending in-person conferences. You don’t have to be a Tony Robbins to produce a worthwhile summit. Well-focused content that is clearly aimed at your target audience is key. For hosts and participants alike, the opportunity to form new relationships, face-to-face, is often superior to forming virtual friendships. Producing a live event is a business, with upfront costs, advertising and marketing expenses, and careful planning, but a live event executed well can boost the organizer’s credibility tremendously. Cole believes one other factor has boosted his success: “We don’t teach people how to get rich quick. We teach them that their business can be their vehicle to make a positive impact. Their business can be ‘for purpose’ as well as for profit.”